SEO Blog

Our SEO Blog is provided for those who like to keep up with search optimisation news and events. HIf you would prefer us to do all the work for you - contact us today.

Page architecture is the key feature that decides the popularity of any website. Thus, it has become an important feature among the various techniques used to improve Google SEO.

Google SEO

Improving Page Architecture for Better SearchabilityPage layout and design are the key components of a search engine friendly web page and the overall popularity of the web site.
The simple logic behind the search engine robots is the faster loading and analysis of the pages that are scoured for specific content. With advances in technology, web pages are fast becoming difficult to comprehend. The use of faster and larger servers has not considerably reduced the processing time.
Read more about site structure & seo
Reducing file sizeThere is a constant clash between the urge to make a page visually attractive and the necessity to keep the pages within manageable limits.
This can be done by looking at the components that are responsible for increasing the page size. The excessive use of images increases file size without a proportional increase in rankings. The use of Flash and Javascript inhibit the ability of the search engines to analyze the real content on the page, and produce a decent ranking for the page. Images should not cover a significant part of the page. Instead, they should be restricted to a respectable size. This enables quick loading and analysis. Flash animation should have certain key words included in them so as to specify their relevance to the page.
Read more about website structure
Rank dilutionOften, web pages appear as a frame within a page, with independent scrollbars.
This misleads the search engine into believing that there are two pages, instead of one. Thus it proceeds to rank the two frames differently. The overall result is an average lowering of the web ranking.
Read more about search ranking
Search engine behaviourThe two factors that determine the page rank offered by the engines are indexation and crawl ability.
These two are often misunderstood to be the same. The search engines "crawl" or fetch through the web site analyzing the content on each page. During this process, no ranking takes place. This is followed by the indexation process where the URLs and other content are added to a standard index for further reference. Hence, the page design should keep this sequence of events in mind to enable faster crawling and better indexing.
Read more about seo
Offloading dataSearch engines do not have the ability to choose from drop down menus and move accordingly.
The longer it takes to index a page, the greater is the chance that the engine will abort the process or lower the rankings. Offloading the CSS and Javascript codes into include files helps to quicken this process. It also improves loading time and feedback from visitors.
Read more about site structure & seo
Page depthVery similar to a first time visitor, search engines have to go through the entire lengthy process of downloading each layer of web pages to reach the content of specific value.
Thus, a considerable time and corresponding page rank is lost even though information is of utmost importance. Hence, minimizing the depth at which the key pages are located is a useful way of improving SEO. Easy accessibility is the key to better page rank.
More on SEO content

SEO strategies

Web SEO News

SEO news, tips, strategies.

SEO Tip - Using tags appropriately
The use of description and meta tags offers viewers a short summary about the web site, and appropriate ones are necessary for improving web popularity. These are located in the Head section of the HTML page and reinforce the specific content that is displayed on the page.
SEO Tip - Pick out the correct keywords and key phrases for your website
Search engines are considered an essential link between your website and the visitor. When a visitor wants any particular details, they make use of search engines to find the website that can offer them the required information. Proper search engine optimization techniques can help your business by generating more traffic to your website. However, you need to remember some points that can help you get the highest search rankings in popular search engines like Yahoo, MSN and Google. The most important factor is usage of proper keywords and key phrases. You should research the commonly used keywords and key phrases before you generate content for maximizing search results.
SEO News - Why keywords are important?
In order to choose the appropriate key phrase you should create a list of phrases, research the keywords and assess the performance of each, if it suits your requirements. You should plan a strategy to optimize your page to get relevant customers to find you. In SEO, you have to use popular and common keywords to create higher traffic. You can find many other sites using similar keywords. But, if you offer useful content of good quality, you are sure to attract more readers. It is very important to have the right keywords and key phrases spread out evenly in your website so that the search engine can compare it with the query raised by the visitor.
SEO Strategy - The art of placing keywords in the content
After you decide your plan of action, you can make use of wordtracker.com to check the popularity of those keywords or phrases. The higher you find the popularity, the more will be the expected traffic. Remember that your competitors use similar keywords and you need to have a variation in the way they are used. If you wish to survive the tough competition, then generate unique content using the same keywords. Make sure that you do not keep on repeating the keywords in the complete article, as this can lead to spamming and your website can even face a ban.

Learn the art of placing keywords at ideal places in the content. For instance, rather than using a keyword like footwear, you can use children’s footwear, as this will give the visitor a perfect search result. Understand that the keywords you choose depend on the target audience. You have to perform research to comprehend your target audience and discover which keywords will help for specific information.
SEO Tip - The don'ts while using keywords
When you generate content with the help of keywords, remember not to overuse the keywords. When the key phrases or words are repeated again they can break the natural flow of language. If you use keywords too often, it can weaken the impact that you try to make. Since your home page (the main page of your website) is the one to attract visitors, make smart choice of keywords. This is also essential for search engines, which look for key phrases and words from the title tag of the page.
SEO Strategies - More SEO information
Reasonably group your key phrases and keywords, as this facilitates in optimization. Apart from this, the keyword density is of equal significance. By picking out the correct keywords and phrases for your website, you are building a high-quality search engine optimized website, which can get many customers. Hence, you need to come with the right SEO plan and conduct good research that can help you in competing with your rivals.
SEO Tip - Tips for SEO Copywriting
SEO copywriting can be defined as the art and science of combining three elements:

1. Valuable content - It offers the reader with content that gives them a chance to experience, learn or clarify about a service or product, position, service or opinion. Your content should provide the reader with news they can use effectively.

2. Readability - The user should be able to comprehend what you are talking about. A good rule of thumb is always to write for the reader first, and later make a second and third pass for search engines.

3. Formatting and structure - Search engines are becoming intelligent about evaluating the value of your content, however they still depend on a variety of parameters. Search Engines are becoming smarter about assessing the "value" of your content, but they still rely on a variety of noticeable factors that are outlined below.
SEO Tips - Effective SEO Copywriting Tips
• Use Italics and Bold - Just like the typical human reader search engines give emphasize more weight to on phrases and words that are in italics and bold. Make sure that you don’t overdo or else the search engine content can create a headache to the reader.

• Reader’s view - The entire reader experience should be taken into account on a variety of topics. You should organize and define your thoughts. A step-by-step manner must be used in the content, and details should then be expanded.

• Internal Hyperlinks - You are your own best resource, so you can use and/or abuse yourself to a certain extent. You can hyperlink to other pages or to the resource of on your website that are relevant to the copy content you are writing. Naturally, the reader will be benefited and this can increase the amount of time they spend on your website and help you with search engines. Ensure that you do not forget the Alt tags.

• External Hyperlinks - By including links to external resources will benefit the reader and can aid in two ways: they offer third-party corroboration to a certain degree of your expertise and give you the probability to pick up additional coin, in case that resource provides an affiliate program or has a reciprocal linking.

• Use Bullet Points - When you use a numbered system or bullet point it facilitates the break up of your copy into consumable pieces, helps in the clean and perfect design of your page, and makes it simple for the reader to ‘go back’ and refer to earlier points devoid instead of wasting time reading through the dense links copy.

• Content Mass - You should never have less than 400 words on your page. In case, the content you are offering is valuable and noteworthy then your words can go up to 1000 words.

• Use of examples - You can use instances in your content with relevant keywords. This makes the search process easy.

• Keyword Density - This is another important tool. You can try for 7% keyword density for not more than 4 sets of keyword or phrases in each page. Too much of keywords can lead to spamming of your site.

• Break your keyword sets/phrases - You can break keywords into alternates or tiers to enable a good flow while maximizing penetration and density (based upon Wordtracker, Yahoo's Keyword Selector Tool, WebCEO or a similar keyword suggestion program)

• Write for the reader - You should think about the reader and write your content. Your job is to offer a solution to the problem in through your website; and you should not confuse the reader with more complicated content. Remember the mantra that the searcher is always right.
SEO News - Did you know?
You also have to be aware that Google is known all over to change its algorithms, which is critical to your search engine rankings. Because of this constant change in algorithms, a website like Squidoo is nowhere to be found these days on Google search, while earlier, it could easily be found in the first page of the Google search listings.
SEO News - What’s more?
The titles that you choose for your website's content are not just for the visitors, but also for the search engines. The recommended length of the title should not be more than 15-20 words. It is recommended that your titles should be chosen in the context of your key words or key phrases. Although it is not necessary to stress too much on Meta tags, as major search engines do not pay much heed to them, there are some search engines that generally do. Remember that SEO is not an overnight task and to achieve your goal can take weeks or months. You must have high level of patience. By following these fundamental concepts, your website can surely get high search engine rankings and you will be a step ahead on your search engine traffic.

Our SEO Services