Web page structuring
A well-organized site makes it easier for viewers to access desired information within the shortest possible time, and with minimum effort. The ease of use is directly related to the number of visitors and the time they spend on the site. This logic is applicable to search engines that are on the lookout for high value content that is easily accessible.
Site structure
website layout
Website users like to see the best results within the shortest time.
The failure to provide valuable information is usually blamed on the inability of the search engine. Hence, search engine robots have a reputation to uphold.
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structuring content
The content that is of value should not be deeper than two layers of pages from the home page.
Such internal pages take longer to be accessed and indexed by the search engines. Poorly developed links between the home page and the deeper pages or the absence of sitemaps can leave the pages unmapped by the engines. There are four types of web pages that are contained within web sites. These are product pages, landing pages, content pages, information pages and navigation pages. Each of these serves a different purpose, and hence have a different form of content.
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web page relationships
These web pages have interrelationships like a parent-child or sibling type.
Such relationships determine the type of content that is to be repeated or avoided. Viewer interest depends on the ease of accessibility and the quality of content on each page. Improvements in page and website performance can be brought about by tweaking the front and regulators and the hardware. There is a limit to which server performance can be modified to suit better performance. However, pages themselves can be designed in a way to promote SEO. Profiling the web pages to identify redundant information or excess code volumes helps to target the modification process.
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File sizes
Minimizing the file size by removing unwanted characters like spaces, tabs, source code and comments helps to speed up the loading process.
With the advent of modern technologies the number of design options has greatly increased, leading to heavier web pages. Also, the page text, images, graphics and animations lead to multiple HTTP requests and increase the page load time. This can be avoided by combining Javascript and CSS into common includes for better performing pages.
A CSS sprite is another innovative method of minimizing the effect of image size. Multiple HTTP requests are combined into one to effectively optimize the time for page load and image display. External Javascript and CSS are cached by the browser at the user’s end. This avoids the need to download such files repeatedly. However, this advantage is lost when a lot of CSS and Javascript is used within the HTML document.
Add a “no follow” attribute for unimportant links for search engine optimization. This helps to reduce the volume of data that is analyzed by the search engine robots. The fewer the number of links on the web pages, the greater is the ease of loading and accessibility. Web pages that display “404 Not Found errors”, should have redirects to the appropriate ones.
Easy maneuvering through the site also increases the SEO ratings for web pages. Cross-structural linking that allows the user to move into lateral fields without retracing their steps for more than 2 or 3 clicks is ideal. SEO for web pages is very closely related to the way users view the web site. Hence, the best way to develop search engine optimized web pages is to have a perfect analysis of the potential audience.
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SEO Strategies | SEO Ranking | Copywriting | Website Analytics | Keywords | Site Structure | Sitemaps